He provides an evidence-based blueprint for. So Good They Cant Ignore You. Become GREAT for you. So good they can't ignore you . A great strategy to acquire these career capital is by adopting the craftsman mindset and deliberate practice. Why Skills Trump Passion In The Quest For Work You Love is an ode to the Crafts. You should quest to become so good they cant ignore you Rule 1. Anyone who is looking towards a better career. 1 Dont follow your passion. The idea of follow your passion is flawed. Knowing you are becoming the greatest version of yourself there is no greater motivation than that. Be so good they cant ignore you. With a title taken from the comedian Steve Martin who once said his advice for aspiring entertainers was to be so good they cant ignore you Cal Newports clearly written manifesto is mandatory reading for anyone fretting about what to do with their life or frustrated by their current job situation and eager to find a fresh new way to take c...